Why Everyday Coffee shifted to paper coffee packaging

Melbourne coffee roaster, Everyday Coffee, have had a few packaging iterations over the last few years and we caught up with co-founder Aaron Maxwell to find out more about their thought process around their latest shift to a kerbside recyclable heavy duty kraft paper coffee bag, and more about their sustainability ethos in general.

Product: Kerbside Recyclable Kraft Paper Coffee Bag

Melbourne coffee roaster, Everyday Coffee, have had a few packaging iterations over the last few years and we caught up with co-founder, Aaron Maxwell, to find out more about their thought process around their latest shift to a kerbside recyclable heavy duty kraft paper coffee bag, and more about their sustainability ethos in general.

What does sustainability mean to you as a business?

As a company we have a responsibility to our staff, customers, community, suppliers and the environment. It’s not something to be taken lightly and is constantly challenging us to look at new ways to deliver our core business whilst staying true to those stakeholders.

Over the years we have worked with and continue to work with many great people and organisations that help us to make real impact in our community and on the environment at large, we see these collaborations as the most effective way to reach successful outcomes.

What are the main sustainability goals you’re working towards? What does success look like and how do you measure it?

The goal posts are always shifting on our sustainability goals as technology and resourcesin the area advance and new ways to reduce our impact become more readily available.

Having said that, our mission from day one has been to reduce our impact where possible, this can be tough as we have to juggle the economics of running a business with our sustainability goals — a frustrating paradox. Success looks like constant evaluation and making choices that will have a positive impact, working with suppliers that have common goals and of course continuing to educate both ourselves and our customers on ways we can all make a difference whilst the cogs keep turning.

What have some of the wins been throughout your journey, from a sustainability perspective?

Over the past decade some of our biggest wins have come in the form of advances in technology and materials, whether that be the shift from plastic coffee bags to recyclable paper bags (thanks EcoBarista ;)) or switching to a Loring Smart Roaster that uses significantly less gas and reduces tonnes of CO2 over the course of a year.

Why these coffee bags (kerbside paper) and what influenced your decision?

After much deliberation we truly felt that what the customer does with our coffee bag at the end of its life is one of the most important parts of the retail coffee process, it’s also something we have little control over. Recycling is something everyone one does at home, it’s a no-brainer. With our paper labels printed using inks with no VOC’s and the kerbside recyclable EcoBarista bag it’s a very easy solution for our customers.

Our new bags have allowed for a massive reduction in plastic – something we can all be proud of! By using only a very thin plastic lining that allows the bag to be sealed we can safely place this bag in paper recycling where the layers will be separated and processed down the line.

How do you educate your customers on the part they play in the end-of-life process?

Making it part of the conversation has always been the most effective way for us, letting our customers know about our products and what they can do when we are talking coffee usually has the best outcomes.

What do you think the biggest challenges are facing roasters when it comes to the sustainability space?

There are a lot of challenges! Coffee goes through many hands before it gets to our customers meaning there is no end to challenges along the way, particularly in theareas of waste, carbon reduction and of course climate change. Thankfully there are a lot of really smart people working across the world to tackle these challenges from farm level at origin through to shipping and distribution. Hopefully in the near future we’ll see our politicians enact real change before it’s too late.

Everyday Coffee co-founders, Aaron Maxwell (left) and Mark Free (right).

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