Custom print packaging – is it right for my business?

As your coffee or cafe business grows, you might be thinking more about your brand experience and how to create that lasting impression on customers. Custom-printed packaging way is a great way to do this and it’s often what everyone wants to do from the get-go. But determining the right stage to invest in it is a decision to consider carefully, and to be honest, it’s not always the right step for everyone.

When is the right time for coffee roasters and cafes to invest in custom printed packaging?

As your coffee or cafe business grows, custom print packaging might be something you’re thinking about, as you’re focusing on optimising your brand experience and how to create that lasting impression on customers. Custom-printed packaging way is a great way to do this and it’s often what everyone wants to do from the get-go. But determining the right stage to invest in it is a decision to consider carefully, and to be honest, it’s not always the right step for everyone. Here are some things to consider when you’re thinking about custom packaging for your roasting or cafe biz.

  1. Branding and Identity Development: Before diving in, it’s important to establish a clear brand identity. Ask yourself if your business has a distinct brand image, logo, and message that resonates with your target audience. If you have a well-defined brand identity and values, it’s a good indicator that you might be ready for custom packaging.

  2. Competitive Advantage and Differentiation: Custom branded packaging can help you differentiate your brand from competitors and create a really distinctive offering in market. If you believe that your current packaging lacks uniqueness or doesn’t reflect your brand properly, custom print can give you a competitive advantage and help you leave a lasting impression on your customers.

  3. Business Stability and Growth: Another crucial factor to consider is the stability and growth of your business. Custom printed packaging can be a decent investment, so it’s important to assess the stage your business is at. If your business is established, stable, generating consistent revenue, and showing signs of growth, it may be the right time to go for it.

  4. Packaging Volume and Demand: Assessing your packaging volume and demand is a really important factor. Custom printed packaging is most cost-effective when ordered in bulk quantities and it’s important to note that with almost any packaging supplier, there are minimum order quantities and longer lead times than stock products. If your business has reached a stage where the packaging requirements are consistent and predictable, it can be a good time to consider custom packaging.

To put it simply, evaluating your packaging needs, such as the number of coffee bags or cups you require per month, will help you determine if it’s financially viable to press go on custom packaging. For businesses just starting out, there are other options that allow you to get going in a lower-risk way, ie. using printed stickers on stock bags, or stamping stock cups as a way to still get your brand out there and allow you to scale a bit before you invest in a significant custom-print order.

If you feel like you’re at the point where custom print is a goer for your brand, we offer a heap of eco-friendly options. Find out more here, or reach out to our team to chat about how we can help you on your journey!

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